About Colab | UX Lab & Research Saudi Arabia

About us

Transforming User Insights Into Digital Excellence

Participant taps a smartphone mounted beneath a Tobii eye-tracking bar during a mobile usability test.

Colab is a UX research lab committed to bridging organizational goals and user expectations based in Riyadh. Using eye-tracking, biometrics, accessibility audits, and AI-powered analysis, we turn raw behavioral data into actionable design direction for government entities, banks, healthcare providers, and fast-growing e-commerce brands. Our multidisciplinary team works closely with clients to eliminate friction, boost conversions, and deliver inclusive digital experiences that align with Vision 2030.

Technician in an observation room adjusts an A/V mixer console to monitor a live usability session.

Moderator adjusts smartphone eye-tracking rig for participant while researcher observes from control room laptop.

Evidence-driven research that empower your decisions to elevate your digital products.

Colab story

From Vision to Region-Leading UX Research Lab

Founded by UX leaders and strategists who saw a regional gap in rigorous, data-backed research, Colab began as a single-room prototype lab and has grown into Saudi Arabia’s premier UX innovation center. Along the way, we added advanced eye-tracking, biometric analysis, and an AI-driven insights repository, allowing clients to move from questions to confident decisions faster than ever. Today, our work shapes high-impact digital services across finance, government, and healthcare throughout the GCC.

Jan-2010

Create Team

Trade stocks of the biggest names in the international stock market

July-2016

Company lounge

Trade stocks of the biggest names in the international stock market

Sep-2020

Open 10 branch

Trade stocks of the biggest names in the international stock market

Aug-2024

Billionaire company

Trade stocks of the biggest names in the international stock market

Our team

Experts Behind Every Insight

Certified researchers, data scientists, and accessibility specialists collaborate seamlessly to translate behavioral evidence into confident, stakeholder-approved product decisions.

Join Our Team

Saudi woman in a dark-teal hijab working on a green Colab-branded tablet at a reception counter.

Haneen Surrati

Research Consultant

Sarah Almusallam

Research Consultant

Joud Almuhawwis

Research Consultant

Close-up of a Saudi man in a white thobe and red-and-white shemagh listening attentively during a meeting.

Saleh AlNahdi

Research Consultant

Client Voices

Trusted by innovators!

AZM X's team demonstrated outstanding expertise and dedication throughout the project. Their innovative approach and thorough design processes significantly improved our mobile application, resulting in a seamless and user-friendly experience for our customers. The insights and recommendations provided by AZM X during the testing phases were invaluable, leading to the refinement and optimization of our app.

Emad Khawaja

UX Director - Alrajhi Bank

I worked with AZM X on a UX design project for our urpay app and was thoroughly impressed with their work. Their team of talented designers and researchers provided us with a user-centric approach and delivered outstanding designs that exceeded our expectations. AZM X’s attention to detail, commitment, and dedication to delivering results made the collaboration a seamless experience. I highly recommend AZM X to anyone looking for a top-notch UX design partner.

Bandar Alhussaini

UX Director – Neoleap

AZM X's professionalism, attention to detail, and commitment to delivering high-quality results made them an excellent partner. They consistently met project deadlines and exceeded our expectations in every aspect of the project. Their ability to understand our specific needs and translate them into effective design solutions was particularly impressive.

Najla Alzahrani

VP, Self-Sustainable Programs – Tamkeen Technologies

Rather than awaiting instructions on design approaches, AZM X proactively conducts their own research into the subject matter, immersing themselves fully, which consistently leads to exceptional results. This proactive and in-depth approach was particularly evident in our collaboration on designing the Alrajhi Capital Super Mobile App, where their dedication and insight played a pivotal role in its success.

Haytham Ali 

VP Digital Factory - Alrajhi Capital

Trusted By

Influencing experiences for leading brands and ministries

Colab partners with top Saudi banks, health providers, and government agencies that value real user insight to improve critical digital touchpoints.

About us

Transforming User Insights Into Digital Excellence

Colab story

From Vision to Region-Leading UX Research Lab

Jan-2010

Create Team

July-2016

Company lounge

Sep-2020

Open 10 branch

Aug-2024

Billionaire company

Our team

Experts Behind Every Insight

Haneen Surrati

Research Consultant

Sarah Almusallam

Research Consultant

Joud Almuhawwis

Research Consultant

Saleh AlNahdi

Research Consultant

Client Voices

Trusted by innovators!

Trusted By

Influencing experiences for leading brands and ministries

Ahmed Ibrahim

Sunday - Thursday : 8:30 AM - 4:30 PM

Services

Colab

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