services
Usability Testing
Make better decisions powered by real user evidence.
Colab conducts moderated lab-based usability studies that reveal friction, validate design decisions, and ensure regulatory compliance. Using eye-tracking and expert facilitation, we translate behaviour into prioritised recommendations that boost conversions and satisfaction.
Colab Offerings
- Moderated task analysis sessions uncover conversion blockers in critical flows through think-aloud feedback and real-time facilitator probing.
- Remote unmoderated studies quickly gather behavioural data from targeted segments, enabling rapid iteration during agile design sprints.
- Eye-tracking diagnostics visualize attention paths, heat-maps, and gaze funnels to optimise visual hierarchy and information architecture.
- Accessibility companion testing verifies assistive-technology compatibility, ensuring inclusive experiences and regulatory compliance across diverse user abilities.
- Competitive benchmark reviews compare your product against industry leaders, highlighting UX gaps and strategic opportunities for differentiation.
What's included?
- Participant recruitment & incentive management
- HD video and screen recording
- AI-generated highlight reels
- Executive findings presentation
- Actionable prioritisation matrix
Usability issues silently erode revenue, satisfaction, and brand trust. Colab’s business-focused testing programme eliminates those blind spots by integrating seamless logistics, best-in-class technology, and senior research expertise. We start by defining measurable objectives aligned with your KPIs, then recruit representative users from our +2,000-person panel spanning government, finance, and e-commerce verticals.
Moderators guide participants through realistic scenarios while eye-tracking and biometrics capture subconscious reactions. Within forty-eight hours, you receive timestamped videos, quantified severity ratings, and a prioritised roadmap of fixes mapped to potential ROI. Our secure client portal hosts all data, enabling cross-team collaboration and ongoing reference. Whether you subscribe to continuous discovery or commission a single audit before launch, Colab delivers the evidence your stakeholders need to invest confidently in experience improvements.
Step-01

Define Goals and Success Metrics
Align test objectives with business KPIs and personas.
Step-02

Recruit Representative Target Users Quickly
Source vetted participants matching demographics and device criteria.
Step-03

Execute Moderated and Unmoderated Sessions
Capture tasks, emotions, and eye-tracking data seamlessly.
Step-04

Deliver Actionable Insights In Days
Receive severity-ranked report and recordings within three to five days.
Frequently asked questions
Submit objectives and prototypes through your dashboard; confirmation arrives within one business day.
Most studies, including analysis, complete in three to five business days.
No; Colab operates on predictable yearly plans with optional upgrades.
Each yearly plan includes a fixed participant quota; extra slots are available as upgrades.
We recruit participants within Saudi Arabia and neighbouring GCC markets; wider regions are planned.
Yes—stakeholders may watch in our Riyadh lab’s observation room behind a one-way mirror.
You receive a prioritised findings report plus all HD session recordings.
Remote sessions are offered for regional participants; secure moderator links are provided.
All participants sign NDAs, and data is stored in encrypted, PDPL-compliant systems.
Yes, you may upgrade to a higher participant tier at any time; downgrades are not supported.
Accessibility walkthroughs are included in premium plans or available as an add-on.
