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Eye-Tracking & Biometric Analysis
Unlock deep behavioral insight by measuring where users look, how they feel, and why they act—Colab’s eye-tracking and biometric analysis turns subconscious reactions into revenue-driving design decisions.
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See beyond clicks, capture emotion, optimize with certainty.
Colab’s lab-grade eye-tracking hardware and biometric sensors reveal attention patterns, cognitive load, and emotional arousal across desktop, mobile, and in-store experiences—empowering product teams to validate layouts, messaging, and flows with scientific precision.
Colab Offerings
- Desktop heatmap studies correlate gaze distribution with click metrics to optimise navigation menus and conversion funnels.
- Mobile attention path analysis tracks thumb reach zones and visual focus to streamline responsive and app interfaces.
- Advertising engagement tests measure fixation duration and pupil dilation to quantify creative effectiveness before campaign launch.
- In-store kiosk evaluations combine eye-tracking glasses with galvanic skin responses to optimise physical signage and digital touchpoints.
- UX stress testing maps heart-rate variability against task complexity, highlighting moments causing frustration or cognitive overload.
What's included?
- Tobii 120 Hz eye-tracking hardware
- Biometric sensor kit (GSR, HRV)
- Participant recruitment & incentives
- HD multi-angle session recordings
- Heatmap and timeline visualisations
- Executive findings report
Traditional analytics show what users click; they rarely explain why. Colab’s Eye-Tracking & Biometric Analysis closes that gap by observing subconscious signals that precede conscious action. Our Riyadh lab integrates Tobii Pro Fusion eye-trackers (120 Hz), galvanic skin response sensors, and heart rate monitors to capture attention, arousal, and stress in real-time. Certified researchers design protocols aligned with your KPIs, then recruit participants from our vetted local panel.
During each session, stakeholders observe from behind a one-way mirror while our team identifies noteworthy behaviors in the capture timeline. Within five business days, you receive a concise report featuring gaze heatmaps, fixation metrics, and severity-ranked recommendations, plus complete recording files for deeper review. Annual plans guarantee priority scheduling and scalable participant quotas, with upgrade paths for expanded biometric modules.
Step-01
Define Goals and Success Metrics
Align test objectives with business KPIs and personas.
Step-02
Recruit Representative Target Users Quickly
Source vetted participants matching demographics and device criteria.
Step-03
Execute Moderated and Unmoderated Sessions
Capture tasks, emotions, and eye-tracking data seamlessly.
Step-04
Deliver Actionable Insights In Days
Receive severity-ranked report and recordings within three to five days.
Frequently asked questions
Submit objectives and prototype in the portal; scheduling confirmation arrives within one business day.
From kickoff to final report, studies conclude in three-to-five business days.
No, Colab operates on yearly plans that include fixed participant quotas.
Yes—upgrade to a higher tier anytime; downgrades are not supported.
Quotas vary by plan (e.g., 30, 60, 120); extra seats are available as upgrades.
We recruit participants in Saudi Arabia and GCC countries; broader regions are coming soon.
Observation is on-site in our Riyadh lab via one-way mirror and live feed.
A severity-ranked insight report plus HD session recordings and heatmaps.
All participants sign digital NDAs before every session.
Yes—GSR and heart-rate metrics are standard; additional sensors are upgrade options.
Colab handles all incentive payments and compliance on your behalf.
Yes—WCAG walkthroughs with assistive tech can be added to any yearly plan.
